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The Austrian Post Media Network
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With customers increasingly researching products online, it is crucial to be present where purchasing decisions are made. Retail Media offers you exactly this opportunity: to place your brand directly at the point of purchase – in other words, where your potential customers are actively searching for products.
Retail media encompasses advertising and marketing activities within a retail-related environment. This can take place online on retail platforms and websites, in apps, or in-store on screens. This not only increases visibility but also provides a direct purchasing opportunity.
.And yet, given the abundance of offerings, it’s not always easy for brands to be noticed by their target audience. This is where retail media comes in:
47% growth was the forecast for the year 2024.
Source: Internet Advertising Office EUROPE, Retail Media potential, https://iabeurope.eu/
Retail Media enables brands to consistently present their messages across various channels and to accompany customers throughout the entire shopping process. By commercially offering their advertising spaces and data, our partners can generate additional revenue.
Would you like to learn how you can use retail media or do you have any questions? Don't hesitate to contact us to schedule a free and no-commitment meeting.
With the Post Media Network, Austrian retailers and advertisers come together to utilise a powerful advertising network in Austria.
Our range of services has been designed to provide you with comprehensive support for the optimal marketing of your products. We handle the complete management of the network, while our partners provide the advertising spaces and data. This allows you to focus entirely on what matters most: your brand’s success.
Austrian Post will be in charge of managing the network, while media partners will provide advertising space and data. In addition, we ensure smooth processes among our network members.
Advertising clients can place their campaigns via our technology partner adverserve. Depending on the audience and the retailers, the ads will be optimised as needed and then displayed online and offline.
As a technical service provider working in the background, adverserve manages inventory and ad displays, helps with infrastructure set-up and manages and optimises campaigns.
With advertising in the Austrian Post Media Network, you will benefit from our regional data hub (100% GDPR-compliant) and increased brand awareness.
Whether you aim to reach a wide audience or prefer to target your advertising in specific categories, our booking options offer full flexibility:
Would you like to learn more about the Austrian Post Media Network? Don't hesitate to contact us to schedule a consultation.
