The Austrian Post Media Network allows you to advertise where your customers purchase.

With customers increasingly researching products online, it is crucial to be present where purchasing decisions are made. Retail Media offers you exactly this opportunity: to place your brand directly at the point of purchase – in other words, where your potential customers are actively searching for products.

What is retail media?

Retail media encompasses advertising and marketing activities within a retail-related environment. This can take place online on retail platforms and websites, in apps, or in-store on screens. This not only increases visibility but also provides a direct purchasing opportunity.

.And yet, given the abundance of offerings, it’s not always easy for brands to be noticed by their target audience. This is where retail media comes in:

• Targeted advertising campaigns: your products are placed exactly where they are most likely to be noticed by potential customers.
• Data targeting: first-party data are crucial for designing effective advertising campaigns.

Your channels

Retail Media enables brands to consistently present their messages across various channels and to accompany customers throughout the entire shopping process. By commercially offering their advertising spaces and data, our partners can generate additional revenue.

• Onsite: e-commerce shop & app

• In-store: radio, digital screens, sampling

• Offsite: DOOH, Publisher, social media

• Direct: app notifications, e-mails, loyalty mailing campaigns

Curious to learn more? Get in touch with us:

Would you like to learn how you can use retail media or do you have any questions? Don't hesitate to contact us to schedule a free and no-commitment meeting.

Why choose Austrian Post

With the Post Media Network, Austrian retailers and advertisers come together to utilise a powerful advertising network in Austria.

• Increased reach in Austria: Maximise your brand presence and benefit from access to regional markets.
• Technical expertise: With our partner adverserve, which has over 23 years of experience in ad delivery, we ensure the professional and efficient handling of your campaign.  
• Neutrality and market trust: Austrian Post acts as a neutral intermediary within the network, ensuring fair collaboration.
• Attractive advertising formats: Manage your campaigns in a targeted and performance-oriented manner across various platforms.

Our services – your success

Our range of services has been designed to provide you with comprehensive support for the optimal marketing of your products. We handle the complete management of the network, while our partners provide the advertising spaces and data. This allows you to focus entirely on what matters most: your brand’s success.

Our partners

Our booking options

Whether you aim to reach a wide audience or prefer to target your advertising in specific categories, our booking options offer full flexibility:

• RON (Run-over-Network): Book your campaigns across our network of websites. The reach within our network allows you to promote new products or increase brand awareness, among other things.
• ROC (Run-over-Channel): Your campaigns will be displayed in specific categories on our partner websites. The link between your products and precisely targeted thematic channels turns users into potential customers.

Learn more

Would you like to learn more about the Austrian Post Media Network? Don't hesitate to contact us to schedule a consultation.