Results and insights from the Austrian advertising market

The Austrian Advertising Market Study provides valuable information about the advertising goals of Austrian companies and their experience with different advertising channels. Consumer behaviour for different channels was also analysed to provide a comprehensive picture of the advertising market and its trends.

Who advertises in Austria on which channels? What makes flyers, e-mail newsletters, and the like interesting? And how are advertising expenditures distributed? You can find the answers to these and many other intriguing questions in the latest edition of the Austrian Advertising Market Study.

Did you know?

  • Advertising expenditures reached a new record of 7.4 billion euros last year.
  • 32% of companies use traditional advertising to increase awareness.
  • 90% of recipients read flyers at least once a week.
  • Advertising on social media platforms prompts one in ten people to shop online.
  • 32% of companies plan to increase spending on display advertising.
  • 45% of consumers visit an exhibition or trade fair at least once a year.

Unique in Austria

In its second edition, the successor to the popular Dialogue Marketing Report once again provides a compact and unique overview of the Austrian advertising market. The results show how companies advertise and how different media channels are perceived by consumers. In addition, the study provides valuable insights for the targeted planning of successful dialogue marketing campaigns.

DOOH on the rise

This year's special section of the Austrian Advertising Market Study sheds light on the topic of DOOH – Digital Out-Of-Home advertising. DOOH combines the reach of traditional outdoor advertising with the flexibility and precision of digital technologies. Companies are increasingly using DOOH to deliver targeted, location-based advertising in real-time. This part of the study is complemented by interesting data from Outdoor Server Austria.

Knowledge advantage for advertising success

The study has established itself as a reliable tool for marketing strategies and business decisions, showing how the domestic advertising industry is evolving.

Download the complete 2024 Austrian Advertising Market Study for free now and discover many interesting insights and results that will help you find the optimal mix for your advertising activities.

Download study now and take your advertising to the next level

What are your benefits from the Austrian Advertising Market Study?

Detailed overviews of spending and strategies: Discover how advertising expenditure has developed in Austria, including interesting insights into traditional and digital advertising media.

Deep insights into consumer behaviour and preferences: The study is based on extensive surveys that show how consumers respond to various advertising media and which channels have the greatest impact.

Evaluations of the efficiency of different advertising channels: Which advertising channels best support which business goals and how can you use your advertising budget for maximum effect? The study also includes interesting approaches to this question.

Use this study to:

  • Refine advertising strategies: With well-founded data, you can make more precise decisions and plan your advertising campaigns more effectively.
  • Anticipate market changes: Stay up-to-date about the latest trends and adjustments in the advertising market to proactively shape your strategies.
  • Gain competitive advantages: Understand the dynamics and preferences of your target audience better than ever before and use this knowledge to gain a decisive advantage.